Since taking over the reins of the agency his father founded in 1984, Ged King, chief executive officer of Sales Factory, has transformed the small company into what is now the largest privately-owned marketing agency in the region. Bringing more than 20 years of experience in advertising, marketing communications and branding insights to the table, King employs a scientific process to ensure his clients win in the marketplace. His belief in questioning standards (Why are we doing it this way? Is there a different, better way? Why can’t we…?) continually evokes new ideas and positive change for his clients.

Ged graduated from North Carolina State University with a degree in industrial engineering and began his career at Swing-N-Slide, growing the business from a $5 million company to a $50 million company. Today, Ged leads the Sales Factory executive team and is also an adjunct professor of marketing, teaching second-year MBA students at Wake Forest University School of Business. Both Ged and Sales Factory are the recipients of many awards across various categories.

An active community leader, Ged has served on numerous boards and established Sales Factory as the largest nationwide participant in the annual 24-hour CreateAthon event that provides pro bono marketing services to nonprofits.

A devoted road cyclist, Ged spearheads healthy living initiatives both within his company and the community. He and his wife and two children live in Greensboro, N.C.