Jenni Becker’s connection to Sales Factory goes back to 2002 when she, as the then co-owner and president of Empire Level, hired the company as the marketing arm for Empire. Even though she sold the thriving hand tool business in 2014, the significant strategic brand work and market share growth at retail that Sales Factory and Empire accomplished together inspired Becker to reunite with the Sales Factory team a few years later as VP, Business Development. Jenni’s ability to lead a business into growth mode through a mixture of strategic planning, work ethic, and positive team leadership are the skills she brings to Sales Factory.

Jenni graduated with a master’s degree in Education and a B.A. in Literary Studies and Creative Writing from Beloit College in Wisconsin before earning her MBA in 2002.

Jenni lives with her partner, Shawn, her 15-year-old daughter and their cat, Star. Jenni stays active by teaching boot camp classes, attending boxing classes, and kayaking in the lake that she’s lucky enough to call her backyard.