Matt King, chief marketing officer of Sales Factory, joined his family’s business in 1996 after graduating from North Carolina State University with a bachelor’s degree in marketing. He worked his way through accounting, account management, and sales positions within the company, but his ultimate goal was to be on the creative side of the business. After learning the ins and outs of the agency, Matt moved into management and spent five years as creative director before being named vice president of customer strategy in 2007. Now, as the agency’s CMO, Matt directs major creative projects, develops teams, and oversees new business development.
Matt embodies the philosophies and principles learned from his father, namely that relationships are at the core of every successful working partnership. He has played an integral role in developing Sales Factory into the successful agency it is today.