VP, Insights & Analytics
Rick McCarthy knows a thing or two about a thing or two. As VP, Insights & Analytics, Rick provides Sales Factory with the information needed to help brands win. He runs a tight, six-person ship responsible for conducting and drawing actionable insights from business immersion, qualitative research, and quantitative research. Easier said: whatever you need to know, Rick and his team will find it.
Rick earned a bachelor’s degree in economics from Ohio Wesleyan University and an MBA from Cleveland State University and has more than 20 years of experience leading agency strategy and research groups. If that weren’t enough, Rick also has more than 20 years of client-side marketing experience with industry titans Black & Decker, Rubbermaid, and Newell. His experience as both a consumer and producer of research leads Sales Factory in discovering what makes brands win in the marketplace.
When not pouring over actionable data, you can find Rick on the back nine, cooking, reading, or playing with his grandkids. But regardless of what he’s doing, he’s always running the numbers and thinking of strategies to help clients win. His passion for solving clients’ problems makes him an essential part of the Sales Factory machine and helps differentiate the company as a leading agency.