Corporate DEI Cuts: How Consumers & Employees Are Reacting

What's happening:

Amid shifting corporate priorities and political pressures, some companies are scaling back or eliminating their Diversity, Equity, and Inclusion (DEI) programs. While some cite economic concerns, others face growing scrutiny and backlash against DEI efforts. This shift raises concerns among employees and consumers, particularly those who value workplace equity and corporate social responsibility.

What we found:

• 61% of respondents cite that they try to support companies that align with their values.
• While 60% acknowledge that there is some degree of benefit of DEI in the workplace, nearly half (45%) still support reductions of these programs.
• The most commonly cited factor people believe is influencing these decisions on a corporate level is political pressure (41%).
  
  

Why it matters:

Brands scaling back DEI efforts risk damaging trust with employees and consumers who prioritize diversity. With political and legal challenges driving many of these decisions, companies must navigate this shift carefully. As corporate values increasingly influence purchasing decisions, transparency and a clear stance—whether maintaining DEI initiatives or adjusting them to fit new regulations—will be key to preserving brand reputation and trust.

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