Consumers Are Reconsidering Plastic—Here’s the Proof

What's happening:

From viral headlines about microplastics in food and water to growing bans on single-use plastics, consumer awareness of plastic’s impact is on the rise. In efforts to be more mindful of the potential health and environmental impacts of plastic, many are considering factors like recyclability, reusability, and broader sustainability impacts in their purchasing decisions. 

What we found:

• 69% of respondents report feeling at least moderately concerned about the presence of plastic in consumer products and the environment.
• In response to these concerns, the most common actions people take are choosing reusable alternatives (47%) and reducing overall use of single-use plastics (44%).
• In addition to these actions, those who consider themselves to be environmentally conscious also engage in further measures of reduced plastic consumption, such as avoiding products entirely that come with plastic packaging (40%) and choosing products that are made from recycled materials (35%). 

Why it matters:

As consumers become more conscious of plastics, brands have an opportunity to reinforce trust through transparency and innovation. Clear labeling, sustainable packaging options, and credible commitments to reducing plastic waste can differentiate brands in an increasingly eco-aware market. While some consumers are willing to change their behaviors, others need convenience and affordability to drive action—meaning brands that make sustainability seamless, rather than a sacrifice, will be best positioned to capture this shifting sentiment.

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