Amazon Prime continues to be a significant part of consumers' lives, with over three-quarters of respondents (76%) reporting that they are current Prime members. Amazon’s annual Prime Days are fast approaching, just announced for July 16th-17th, and nearly half (49%) of respondents are aware of the upcoming event. Once informed of the dates, a significant 82% noted they are likely to participate, indicating strong anticipation and planned engagement across multiple purchase categories.
This week’s Consumer Pulse explores the expected behaviors and motivations of Prime members as they prepare for Prime Days:
Understanding consumer behavior around Amazon Prime Days is critical for brands aiming to capture an engaged audience looking for deals. The high likelihood of participation in Prime Days presents a significant opportunity for competitive positioning and targeted marketing. Moreover, with half of the respondents planning to shop deals at other retailers during Prime Days, an omnichannel strategy that includes both online and in-store promotions can be highly effective.
Do you want to take the Pulse of your customers? Our Insights team will partner with you to design a study to help you better understand your customers and their problems, and how your brand can win at retail.
To get additional insight into what this means for brands and retailers, read the entire study.