Artificial intelligence is increasingly becoming a part of everyday life, influencing how people work, shop, and interact with technology. While adoption varies significantly across demographics, AI is increasingly seen as a valuable tool for work, creativity, and information. However, alongside this rise in use, concerns about privacy and ethics continue to shape how people engage with these technologies.
With 73% using at least one AI platform, a high adoption rate underscores a growing opportunity for brands to engage consumers in new, innovative ways. They can use AI to create customized shopping experiences, personalized recommendations, and engaging social media content to align with consumer expectations and preferences.
In addition, big box retailers are likely to invest in AI for customer insights, predictive analytics, and inventory management. Collaborating with these retailers to integrate AI solutions into your supply chain, sales forecasting, and customer interaction strategies will streamline operations and enhance the customer journey.
Our Insights team will partner with you to design a study to help you better understand your consumers and their problems, and how your brand can win at retail.