While some people in the U.S. have already faced financial implications from policy changes, many other remain more concerned about what could happen next. Concerns about job security, government assistance, and student loan payments remain top of mind, particularly for younger generations and those with existing financial pressures. Meanwhile, President Trump’s recent address to Congress in early March provided reassurance for some but did little to bridge the broader divide in the economic outlook, which remains strongly influenced by political perspectives and personal financial circumstances.
With many consumers concerned about future policy changes, financial caution isn’t just about today’s economy—it’s about preparing for what’s next. As uncertainty around layoffs, benefit reductions, and policy shifts grows, even those not directly affected are watching closely. This sense of unpredictability could continue shaping financial decisions. For businesses, understanding that consumers are planning for an unpredictable future—not just reacting to the present—will be key to meeting their needs in a way that feels relevant and reassuring.
Our Insights team will partner with you to design a study to help you better understand your consumers and their problems, and how your brand can win at retail.