The Digital Marketing Strategist at Sales Factory is driven by seeing positive results for brand growth in the digital marketing world. Sales Factory helps to drive brand growth through the collaborative execution of digital marketing campaigns. Digital Marketing Strategists are responsible for campaign execution, including strategy development, media planning and budgeting, campaign setup and management, and internal and external reporting.

Responsibilities

  • Create, manage and optimize advertising campaigns on several platforms (Google, Facebook, LinkedIn, YouTube, programmatic, etc.)
  • Identify target keywords and assist in landing page optimization strategies for relevance and user experience, driving towards a conversion
  • Collaborate across the organization to strategize and execute digital content, including landing pages, websites, blogs, social content, and ad creative
  • Ensure ad creative meets best practices and platform-specific requirements
  • Design and implement A/B tests and report findings to the broader team
  • Monthly reporting on campaign performance and client KPIs
  • Create digital media plans and proposed budgets
  • Stay up to date on trends and best practices in digital marketing and user experience

Skills & Experience

  • 2-4 years of experience with digital marketing; additional experience with ecommerce and SEO a plus
  • Experience with Google Analytics, Google Tag Manager, and Microsoft Excel and PowerPoint
  • Experience with paid search, display ad platforms, YouTube advertising, and social media advertising
  • Strong ability to manage time and prioritize work
  • Willingness to work as a part of a team, openness to collaboration
  • Excellent written and oral communication skills

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