We are looking for an experienced senior copywriter to lead the copy development and content strategy for a variety of home retail brands and clients. Copy and content will support client work across multiple consumer touchpoints, including video, digital campaigns, social media, ecommerce and advertising.
Requirements: Bachelor’s degree in journalism, English, communications or related discipline; 5+ years’ experience of copywriting or related communications experience; agency experience a plus.
At Sales Factory, an effective Senior Copywriter is expected to:
- Be passionate about the brands, clients and industries we work with
- Be knowledgeable about clients’ industries, products/services, branding and marketing goals
- Partner and effectively communicate with a range of personalities and work styles, both internally and with clients
- Manage multiple projects and deadlines efficiently and responsibly, while still maintaining a level of flexibility to quickly respond to changing client demands
- Have a competent knowledge of digital advertising, social media, SEO, websites, etc., to ensure that copy translates appropriately in those mediums
- Be an articulate, compelling and persuasive presenter
- Maintain effective organizational skills with strong attention to detail
- Work with Creative team to ensure ideas are executed to our highest standards and are on strategy
- Play an active role in mentoring junior copywriters
- Possess good leadership, people and project management skills
- Make sure the CD or ACD is signing off on concepts before being presented and is aware of any issues
Key Responsibilities:
- Proactively develop creative concepts to ensure delivery of results-oriented work across multiple teams and clients
- Interpret creative/project briefs to develop creative concepts through execution on assigned accounts
- Create on-brand, on-strategy, and compelling creative solutions that are supported by research
- Develop consistent messaging across all platforms including traditional advertising, digital advertising, social media, e-commerce and public relations, resulting in integrated creative campaigns
- Research and understand client needs and target audiences through reviews of existing research, online searches, interviews with subject matter experts and client/team meetings
- Be proficient in directing the vision for broadcast (e.g., video, radio, podcasts) productions
- Present copy concepts and final deliverables to internal teams and clients
- Support new business initiatives and pitches, as needed
- Meet assigned deadlines and, if necessary, communicate with team members to shift timelines
- Continually develop and refine your knowledge and abilities to perform at the highest levels
- Seek and share examples of creative excellence with the agency while maintaining an awareness of work being produced by industry-leading creatives
- Read industry and consumer publications to keep up with our changing profession and share that information with others
- Identify and participate in opportunities to build and expand a professional network
- Add to the culture of Sales Factory by participating in events/activities and by creating/organizing new events/activities
Email Sarah Shinsky with any questions: sarah.shinsky@salesfactory.com