Packaging Update & Optimization Program

“I need to update my product’s packaging.”

Packaging changes are deceptively risky. You’re often trying to modernize design without alienating loyal buyers, improve shelf visibility, add claims or sustainability cues, or support a full repositioning. The challenge is doing all of that without breaking what already works.

Some changes look right until they’re on the shelf.

Core Studies

Three research studies, deployed independently or in sequence, give you the full picture before you commit to a change.

Packaging Qualitative Evaluation

We start by understanding what’s actually working in your current packaging, along with what isn’t. Through in-depth interviews or triads with real buyers, we diagnose comprehension, emotional response, and clarity. You find out what must be
protected and what’s safe to change before a single design decision is made.

Receptivity Indexing

We put your packaging variants in front of real buyers and measure what matters: appeal, relevance, differentiation, and purchase intent. Every option is benchmarked against your current pack and the competitive set, so you’re not choosing between options in a vacuum.

Eye Tracking

We measure exactly where eyes go (and where they don’t) in a real or simulated retail environment. Visibility, attention capture, and claim hierarchy are all quantified, giving you a direct comparison between your current and proposed packaging in context.

Decisions This Program Enables

Walk away with clear answers to the questions that matter most before you commit.

• Whether to change packaging at all
• Which elements to evolve vs. protect
• How your packaging performs in a real retail context
• Which claims or design cues matter most to buyers
• Whether a new packaging format is feasible (e.g., clamshell vs. blister pack)

Tell Us What You're Working with and We'll Take it from There.

Let's Get to Work