We Know This World Because We’ve Walked It.

We are a team of proactive, creative problem solvers who bridge the gap between sales and marketing to drive real results.

Acting as your strategic partner for retail growth, we dig deeper and move faster to get your brand noticed, picked up, and trusted by the real doers who build, fix, and power our world.

  • Fastest Growing Agency in NC
  • Triad Business Journal Fast 50 Winners

It’s All About The Shoes

You don't learn about your customers from behind a desk. Learning happens in person, on the floor, and in the real world. At Sales Factory, we learn by talking directly to customers and observing how they purchase. Before any of it, Rob Belk worked the floor in the ladies' footwear department at his family's department store. He was there not because he was good at selling shoes, but to understand the customer.

Customer-first never left him.

The Foundation

Sales Factory has been in this business since 1984. George King founded the agency on a belief that’s held up for over four decades: winning at retail starts with understanding the customer. What’s evolved is the focus. Today, that focus is connecting durable brands to the hardworking hands that build, fix, and power our world.

The ProSpective™

We call it our PROspective™.

It’s the lens through which we see the trades pro and heavy DIY world. How they think, what they trust, where they shop, and what makes them reach for one brand over another. It’s not something we talk about. It’s something we do. Daily. On the floors, in the aisles, and out in the job sites and workshops where it all happens.

And it all starts with shoes.

The Team

Every Sales Factory employee carries that same conviction Rob brought from that shoe department. That you can’t understand a customer from the outside. You have to walk in their shoes.

So we do. Literally.

Hundreds of thousands of miles logged in the stores, in the homes, on the job sites, and in the aisles where our clients’ brands compete. This isn’t a metaphor. It’s how we work.

  • Rob Belk

    CEO

  • David Geren

    President

  • Emily Bratton

    SVP, Demand Generation

  • Lindsey Evans

    CFO

  • Matt Goldfarb

    VP, Strategic Ops & Innovation

  • Chelsea Jeppsson

    VP, Marketing Strategy

  • Keat Powell

    VP, Creative Director

  • Dominic Mercurio

    VP, Insights

What Drives Us

Over the past four decades, hundreds of durable brands have trusted us for real growth: more shelf space, more sales, more impact. Our success is measured by yours. Here’s what fuels our approach:

  • Data Obsessed

    We don’t make guesses — we make moves backed by insight. From boots-on-the-ground research to constant iteration, our strategies are rooted in real behavior and proven results.

  • Partnership

    We’re more than just a vendor — we’re an embedded extension of your team. Alignment, transparency, and shared goals are how we get to real impact.

  • Results-Driven

    No fluff. No filler. Every deliverable we create is built to perform. We measure success in growth, not likes — and we don’t stop until we get there.

Ready to work with a team that truly gets it?

The sooner we talk, the sooner we get after it.

Let’s get to work