Sales Factory News & Insights | The Insights Are In

consumer pulse

December 12, 2024

Consumer Pulse | Economic Realities | December 12, 2024

retail sales

December 10, 2024

2024 Retail Recap: Major Moves for Home Depot and Lowe’s

consumer pulse

December 5, 2024

Consumer Pulse | Post-Election Pulse | December 5, 2024

consumer pulse

November 21, 2024

Consumer Pulse | November 21, 2024 | Trust Fall

consumer pulse

November 14, 2024

Consumer Pulse | November 14, 2024 | Green Expectations

retail sales

November 12, 2024

Powering Up Promotions Through Proactive Planning

consumer pulse

November 7, 2024

Consumer Pulse | November 7, 2024 | The Age of Community-Driven Marketing

consumer pulse

October 31, 2024

Consumer Pulse | October 31, 2024 | Trick or Shrink? How Shrinkflation Haunts Your Favorite Products

consumer pulse

October 24, 2024

Consumer Pulse | October 24, 2024 | New Tech + Innovation

consumer pulse

October 17, 2024

Consumer Pulse | October 17, 2024 | Influencers: The Key to Meaningful Engagement

consumer research

October 10, 2024

How to Spot High-Quality Consumer Data That Drives Decisions

consumer pulse

October 3, 2024

Consumer Pulse | October 3, 2024 | Building Trust in the AI Era

consumer pulse

September 26, 2024

Consumer Pulse | September 26, 2024 | Women’s Sports: Leveling the Advertising Playing Field

consumer pulse

September 19, 2024

Consumer Pulse | September 19, 2024 | Prime Day Skepticism? How Your Brand Can Build Trust and Win Big

marketing

September 12, 2024

Harnessing AI to Overcome Challenges and Maximize Opportunities

consumer pulse

August 8, 2024

The ABCs of Back-to-School Spending | August 8, 2024

consumer pulse

July 26, 2024

Taking the Pulse of Homeowners | July 25, 2024

sf news

July 18, 2024

7 Summer Reads for the Forward-Thinking Marketer

consumer pulse

July 11, 2024

Trust Issues? 9 in 10 Americans Feel the Strain | July 11, 2024

consumer pulse

June 27, 2024

Ready, Set, Shop: Prime Days Expectations | June 27, 2024

sf news

June 26, 2024

A Marketer Looks at Forty

consumer pulse

June 13, 2024

Consumer Pulse – Taking the Pulse of Personal Well-Being | June 13, 2024

consumer pulse

May 30, 2024

Consumer Pulse - Unpacking Current Consumer Trends and Behavior | May 30, 2024

marketing

May 17, 2024

Role of Private Branding in Home Improvement

consumer pulse

May 9, 2024

Consumer Pulse - 2024 Summer Travel Outlook | May 9, 2024

consumer pulse

April 25, 2024

Consumer Pulse - Navigating U.S. Voter Concerns & Electoral Priorities | April 25, 2024

retail sales

April 18, 2024

Powering Optimization Through POS Data Analysis

consumer pulse

April 17, 2024

Consumer Pulse - Brand Loyalty and Trust | April 11, 2024

consumer pulse

April 2, 2024

Consumer Pulse - Price Sensitivity in the Age of Inflation | April 2, 2024

consumer pulse

March 14, 2024

Consumer Pulse - Springing into Home Improvements | March 14, 2024

consumer pulse

February 29, 2024

Consumer Pulse - Taking the Pulse of Housing and Inflation Rates | February 29, 2024

retail sales

February 27, 2024

RETAIL ALERT | Lowe’s Releases Q4 and FY23 Earnings Report

retail sales

February 20, 2024

RETAIL ALERT | Home Depot Releases Q4 and FY23 Earnings Report

retail sales

February 20, 2024

What Dating Apps Can Teach Us About Behavioral Segmentation

consumer pulse

February 14, 2024

Consumer Pulse - Taking the Pulse of U.S. Renters | February 15, 2024

consumer pulse

February 1, 2024

Consumer Pulse - Taking the Pulse of US Homeowners | February 1, 2024

retail sales

January 22, 2024

What to Do When Your Merchant Has a Bad Quarter

consumer pulse

January 18, 2024

Consumer Pulse - A first look at how we feel about the 2024 election | January 18, 2024

consumer pulse

January 4, 2024

Consumer Pulse - Will 2024 be the end of the vibecession? | January 4, 2024

retail sales

December 18, 2023

How to Do a Store Walk at Menards

consumer pulse

December 14, 2023

Consumer Pulse - Will you stay or will you go? | December 14, 2023

consumer pulse

November 30, 2023

Consumer Pulse - Will the Pinch Steal Christmas? | November 30, 2023

retail sales

November 21, 2023

RETAIL ALERT | Lowe’s Q3 Earnings Report | November 22, 2023

retail sales

November 20, 2023

RETAIL ALERT | Amazon’s Second Quarter Results – A Solid Bounce-Back Performance | August 4, 2023

retail sales

November 20, 2023

RETAIL ALERT | What we learned from Home Depot’s and Lowe’s Q1 Earnings Reports | May 24, 2023

consumer pulse

November 15, 2023

Consumer Pulse - Will the holidays be naughty or nice to brands and retailers? | November 16, 2023

retail sales

November 15, 2023

RETAIL ALERT | What we learned from Home Depot’s Q3 Earnings Report

consumer pulse

November 2, 2023

Consumer Pulse - How big a deal was Amazon’s Prime Big Deal Days? | November 2, 2023

retail sales

October 25, 2023

Girl Math at Retail: Not Just for Girls

consumer pulse

October 23, 2023

Consumer Pulse - From tomatoes to tools – How will Walmart change the home improvement category? | October 23, 2023

consumer pulse

October 5, 2023

Consumer Pulse - Our relationship status with social media? It’s complicated | October 5, 2023

consumer pulse

September 21, 2023

Consumer Pulse - The U.S. is broken. Can it be fixed? | Sept 21, 2023

retail sales

September 12, 2023

Comping During Economic Headwinds

consumer pulse

September 7, 2023

Consumer Pulse - The Trust Issue | September 7, 2023

consumer pulse

August 24, 2023

Consumer Pulse - Millennials Will be the Driving Force for Major Home Improvements | August 24, 2023

retail sales

August 18, 2023

Retail Sales Management Program

consumer research

August 15, 2023

The Rise of ChatGPT: What it Can and Can’t Do

consumer pulse

August 10, 2023

Consumer Pulse - What Do DIYers Plan for the 2nd Half of 2023? | August 10, 2023

consumer pulse

July 27, 2023

Consumer Pulse - Is the economy too cool for school? | July 27, 2023

retail oriented

July 20, 2023

Red Flags in Your POS Data

consumer pulse

July 13, 2023

Consumer Pulse - Just in time – Prime time. | July 13, 2023

consumer pulse

June 29, 2023

Consumer Pulse - Don’t worry, be happy.

consumer pulse

June 14, 2023

Consumer Pulse - A Little Goes a Long Way: The Latest in Home Improvement Projects

retail sales

June 5, 2023

The Triangle of Death: How to Sell Menards and Survive in the Midwest

consumer pulse

May 31, 2023

Consumer Pulse - What role does brand play in the Learn, Shop, Buy process

consumer pulse

May 18, 2023

Consumer Pulse - The Rise and Fall of Retail Prices

consumer pulse

May 4, 2023

Consumer Pulse - Is There a Brand Identity Crisis in the Home Improvement Industry?

retail sales

April 24, 2023

What Is a Merchandising Planning Facility?

consumer pulse

April 20, 2023

Consumer Pulse - Will Rainy Start to 2023 Dampen Demand?

consumer research

April 17, 2023

The Psychology of Price at Retail

retail sales

April 11, 2023

How to Win A Virtual PLR

amazon

April 3, 2023

How to Approach Annual Negotiations with Amazon

retail sales

March 27, 2023

Making it Memorable: How to Give an Unforgettable PLR Presentation

consumer research

March 20, 2023

What is Receptivity Indexing?

Videos

March 15, 2023

Rapidfire Your Social Media Questions Answered

retail sales

March 13, 2023

Don't Make These Line Assortment Mistakes!

retail sales

March 6, 2023

RETAIL ALERT | Depot and Lowe’s: Their outlook for the home improvement industry

marketing

February 27, 2023

5 Steps to a Winning Presentation

retail sales

February 24, 2023

RETAIL ALERT | Uncertainty driving results at Home Depot and Walmart

retail oriented

February 20, 2023

How to Do a Store Walk with Your Merchant

ecomm

February 13, 2023

Which Ecomm Platform Is Right for My Brand?

consumer pulse

February 9, 2023

Consumer Pulse - 2023 Housing-related Spending - February 9, 2023

retail oriented

February 6, 2023

Retail Strategies at Walmart vs. Target

consumer research

January 30, 2023

What are Heuristics and How Do They Work at Retail?

consumer pulse

January 26, 2023

Consumer Pulse - Feeling the Holiday Hangover - January 26, 2023

retail oriented

January 23, 2023

How to Ace Your Pilot Program

digital marketing

January 16, 2023

Increasing Your Social Media Following for Retail Brands

January 9, 2023

2022: The Best of Sales Factory Roundup

retail sales

January 3, 2023

Good vs. Bad Planograms

consumer pulse

December 15, 2022

Home Retail Monitor - Inflation & Brand Loyalty - December 15, 2022

sf news

December 13, 2022

Sales Factory Named to Inc.’s 2022 Best in Business List in Marketing

digital marketing

December 12, 2022

Managing Content Strategy at Scale

marketing

December 8, 2022

Winter Webinar - Marketing in a Time of Worry, Fear and Rapid Change

retail oriented

December 5, 2022

How to Evaluate POS Data

consumer pulse

December 1, 2022

Home Retail Monitor - Broken Country - December 1, 2022

branding

November 28, 2022

Can I Just Make My Own Logo?

retail oriented

November 14, 2022

What Merchants Want Vendors to Know

ecomm

November 3, 2022

How to Get Holiday-Ready on Amazon

retail sales

October 28, 2022

Understanding the Logistics of Selling a Major Retailer

branding

October 24, 2022

Will Crowdsourced Designs Save Me Money?

product line review

October 13, 2022

How Small Businesses Win the PLR?

amazon

October 11, 2022

Spinning for your Amazon FAQs

consumer research

October 7, 2022

Focus Groups 101: How to Know Your Data Is Good

retail sales

September 30, 2022

What is Lowe’s “Into the Blue” Pitch Event

Videos

September 27, 2022

Qual vs. Quant: The Chips & Salsa Demo

ecomm

September 23, 2022

What is Amazon's brand registry?

digital marketing

September 10, 2022

Social Media Community Management: 8 Mistakes to Avoid

retail sales

September 2, 2022

Do I Really Need to Use My Retailer’s POS Analytics Tools

retail sales

August 22, 2022

Is My Product Packaging Right for Retail?

retail sales

August 18, 2022

How Do I Choose the Right Assortment for Retail?

retail sales

August 12, 2022

What’s the Process for Selling Lowe’s, Home Depot, and Walmart

retail oriented

August 6, 2022

How Do I Get Invited to a PLR?

retail sales

August 1, 2022

Are Lowe’s and Home Depot Centralized Buying?

retail sales

July 22, 2022

The Do’s and Don’ts of Price Increases at Retail

retail sales

July 18, 2022

What Is Line Structure and Why Is It Important?

digital marketing

July 7, 2022

Does My Brand Need to Be On TikTok?

ecomm

June 24, 2022

What is Amazon’s Demand Side Platform (DSP)?

retail sales

June 17, 2022

A Millennial Walks Into a Hardware Store: 5 Things DIYers Want From Home Improvement Retail

ecomm

June 12, 2022

Amazon Advertising 101

Videos

June 5, 2022

How to Use Amazon to Sell Brick and Mortar

Videos

May 20, 2022

How to Use Behavioral Segmentation in a Merchant Meeting

retail sales

May 13, 2022

What Makes a Good Manufacturer's Rep?

branding

May 6, 2022

What Is Brand Elasticity? How to Stretch without Snapping

Videos

April 29, 2022

How to Get (Good) Reviews on Amazon

branding

April 22, 2022

Scratch and Sniff: How Multisensory Marketing Can Elevate Your Brand

consumer research

April 15, 2022

Demographics vs. Behavioral Segmentation: Which Do I Need?

consumer research

April 11, 2022

Attack the Gaps: What Is Gap Analysis?

plr

March 29, 2022

What Not to Do in a Product Line Review

retail sales

March 28, 2022

So You Think You Are Ready to Sell a Big Box?

Videos

March 21, 2022

10 Things You Should Know About Selling Menards

ecomm

March 7, 2022

How Do I Know if My Product Category Is Right for Amazon

ecomm

February 28, 2022

The 8 Biggest Selling Mistakes on Amazon

retail sales

February 21, 2022

Market Sizing for Home Improvement Brands (What Your Retailer Wishes You Knew)

Videos

February 17, 2022

Win Your Retail Merchant’s Trust (And Your Product Line Review)

branding

January 24, 2022

The Do’s and Don’ts of Packaging Design

retail sales

January 18, 2022

How to Use Hierarchy of Information to Boost Your Retail Business

plr

December 17, 2021

Modeling Price Elasticity to Win at Lowe's and Home Depot

retail sales

December 10, 2021

Do You Know Your End User? Your Retail Brand's Best Prime Prospect May Surprise You

retail sales

November 27, 2021

How to do a Home Depot & Lowe’s Store Walk

Videos

November 21, 2021

5 Tips for Choosing the Best Marketing Agency for Your Company

consumer research

November 18, 2021

Market Research for Understanding Retail Consumers: What You Should Know

retail sales

November 17, 2021

Selling Through Supply Chain Disruption: How Retail Manufacturing Companies Can Adapt

Videos

November 15, 2021

Fall Webinar: How to Win During a Time of Uncertainty

ecomm

November 11, 2021

Winning Cyber Monday 2021: What Retail Brands Need to Know

branding

November 1, 2021

5 Infamous Branding Mistakes (and What We Can Learn from Them)

Videos

October 20, 2021

Rebranding Success Stories: 5 Brands that Saved Themselves

retail sales

October 4, 2021

Demonstrate a Smart, Actionable Sales Program to Power Your Product Line Review

digital marketing

September 28, 2021

What is the Difference Between a Search Campaign and a Display Campaign?

digital marketing

September 14, 2021

How Should My Company Use Social Media Influencers?

digital marketing

September 13, 2021

How Much Should My Company Spend on Social Media Advertising?

plr

September 9, 2021

How to Position Your Product and Brand to Win Your Next PLR

ecomm

September 9, 2021

What Makes an Ecommerce Website Great?

plr

September 8, 2021

Solve End User Problems to Better Your Product Line Review

plr

September 7, 2021

Know the End User: Enhance Your Product Line Review by Understanding the Customer

research

September 4, 2021

Modeling the Market: The Importance of Market Sizing for Your Product Line Review

ecomm

September 4, 2021

How Much Does it Cost to Design and Build an Ecommerce Website?

branding

September 2, 2021

When Is It Time to Rebrand? 10 Powerful Reasons You Should Take Action

branding

September 1, 2021

What is Brand Strategy? Essential Answers + 8 Vital Steps for Retail Success

branding

August 31, 2021

How Do You Create a Disruptive Brand? Know Your Brand Fingerprint.

product line review

August 10, 2021

PLR Series Part 5: Build a Program, Bring it to Life

amazon

August 9, 2021

9 Things You Need to Know before Selling on Amazon

Videos

August 4, 2021

Start out strong: hire a marketing company to set up your Amazon platform

Videos

August 4, 2021

Advertising on Amazon: how much should you spend?

retail sales

August 2, 2021

The power of accurate market sizing information

Videos

August 2, 2021

Predicting potential: can your business be successful on Amazon?

consumer research

August 1, 2021

How to design a great segmentation study

consumer research

July 29, 2021

What is behavioral segmentation and how can brands profit from it?

consumer research

July 16, 2021

How much does it cost to do in-person focus groups?

plr

July 6, 2021

Improve your PLR: become an expert on you and your business with a SWOT analysis

plr

June 24, 2021

Your PLR needs to be a memorable moment. Make the meeting special.

plr

June 14, 2021

Create a Mutually Beneficial Relationship with the Merchant to Drive Your Product Line Review

sf news

June 7, 2021

Sales Factory Announces New Hires and Promotions

Videos

June 4, 2021

Using Data to Win at Home Depot and Lowe's

plr

May 27, 2021

Give the Retailer the Product Mix They Need — and Nothing More.

plr

May 21, 2021

Knowing Consumer Behavior: How Market Research Can Power Your Product Line Review

sf news

February 2, 2021

SFW Announces Change to its Original Sales Factory Name

sf news

January 29, 2021

The Good Stuff

sf news

January 12, 2021

Sales Factory Promotes Jenni Becker and Adds Agency Veteran Phillip Oakley to Business Development Team

sf news

November 19, 2020

Sales Factory Adds Personnel to the Company's Ecommerce, Digital and Sales Teams

sf news

November 12, 2020

Sales Factory Announces Dave Geren as New Company President

amazon

September 3, 2020

Part 4: Which Amazon seller and fulfillment options are right for you?

sf news

August 17, 2020

Sales Factory Appears on the 2020 Inc. 5000 List

amazon

August 3, 2020

Part 3: The Importance of Amazon as a Search Engine

amazon

July 23, 2020

Part 2: The 7 Steps for an Effective Amazon Seller Account

amazon

July 15, 2020

Part 1: What You Need to Know Before Selling on Amazon

plr

April 14, 2020

Virtual PLRs - The New Solution for a No-Travel World

sf news

February 13, 2020

Sales Factory Announces New Hire and Promotions

sf news

January 8, 2020

Larry Halstead Joins Sales Factory as eCommerce Strategy Manager

marketing

December 30, 2019

Retiring President of Sales Factory, Peter Mitchell, Talks Industry After 38 Years

sf news

December 16, 2019

Peter Mitchell to Retire as President of Sales Factory

consumer research

December 11, 2019

Knowing Your Competitive Set

branding

November 27, 2019

Why the Rise of Cyber Monday Is Important to Your Brand

plr

October 31, 2019

A Checklist For Winning the Product Line Review

sf news

October 9, 2019

Sales Factory Acquires Quixote Group Research, Marketing & PR

plr

October 4, 2019

Former President & Owner of Empire® Level Talks Product Line Reviews (PLRs)

sf news

September 23, 2019

Adweek Names Sales Factory Among Top 100 Fastest-Growing Agencies in the World

plr

August 20, 2019

Part 4: Finding Retailer Pain Points For Your PLR

plr

August 15, 2019

Part 3: Pick A Mentor Brand

plr

August 10, 2019

Part 2: How to Get Invited to Pitch a Product Line Review

plr

August 5, 2019

Part 1: What's a Product Line Review?

branding

July 12, 2019

Brands We Love: IHOP “Pancakes”

digital marketing

July 3, 2019

It's the Second Half of 2019: Step up Your Marketing

articles

June 25, 2019

Why Millennials Love Their Workplace

sf news

June 21, 2019

Sales Factory Honored at Triad's Best Places to Work 2019

digital marketing

June 18, 2019

Get the Most Out of Summer Interns (and Vice Versa)

sf news

June 7, 2019

Sales Factory Retail Experts Offer Insights On ‘The Craftsman Effect’ At Lowe’s

branding

June 4, 2019

Brands We Love: Just Call Us Dunkin'

digital marketing

May 28, 2019

Op Ed: Game of Thrones & Why Content Is King

branding

May 24, 2019

Brands Giving Back Benefit Big

sf news

May 22, 2019

Sales Factory Rides 3,309 Miles During Bike to Work Week, Raising Over $8,000 for Diabetes Research

branding

May 17, 2019

What's the Big Deal about Challenger Brands?

seo

May 15, 2019

Giving the People What They Want: Seo and Your Brand

sf news

May 2, 2019

Sales Factory Supports Reelin' for Research to Benefit Childhood Cancer Research

sf news

May 1, 2019

Sales Factory Leaders Speak at Ingersoll Rand Global Marketing Summit

sf news

April 4, 2019

Sales Factory is Triad's first corporate partner in JDRF Ride to Cure Diabetes

sf news

March 26, 2019

Sales Factory Sponsors Junior League of Greensboro's Women's Summit

digital marketing

March 7, 2019

Let's Get Social

pr

March 6, 2019

Public Relations: Media Match Maker

digital marketing

February 6, 2019

Write On.

sf news

January 15, 2019

Sales Factory celebrates five years since The Sales Factory and Woodbine Agency merger

sf news

January 4, 2019

Sales Factory Recognizes Employees for Outstanding Performance

sf news

December 10, 2018

Sales Factory revealed new website, designed with prime prospect in mind

sf news

December 10, 2018

Sales Factory's 17th annual CreateAthon: By the numbers

web

December 3, 2018

Is Your Website Usable?

sf news

November 30, 2018

Serving more non-profits than ever before

sf news

November 12, 2018

Sales Factory serves as barrier sponsor in NC CycloCross Event

sf news

October 19, 2018

Sales Factory works with Community Housing Solutions

sf news

September 21, 2018

Sales Factory rides to work in support of Car Free Day

sf news

July 24, 2018

Sales Factory introduces seven new hires

sf news

July 23, 2018

Sales Factory launches learning series

sf news

June 6, 2018

Sales Factory Quietly Making a Difference

retail sales

May 9, 2018

Omni-Channel Optimization Tips

sf news

February 20, 2018

Sales Factory Debuts a New Campaign for Channellock, Inc.

sf news

February 5, 2018

Ged King Speaks at Cleveland Research

Videos

January 29, 2018

Is Retail Dead?

sf news

November 1, 2017

New Structure, Promotions at Sales Factory

sf news

October 27, 2017

Sales Factory Acquires the Russell Agency

sf news

July 19, 2017

Sales Factory attends "Made in America" Week

sf news

July 1, 2017

Coastal wins best Product Design

branding

May 1, 2015

Getting Back on Target

digital marketing

April 8, 2015

The Omni Sense of Place

consumer research

March 17, 2015

"Wealth Effect" on Home Spending

digital marketing

March 3, 2015

The Urgency of Being Win-Based

digital marketing

February 19, 2015

Fiber in the New Digital Fabric

articles

February 9, 2015

Marketplace Meteorology: If You’re Not Paying Attention to the Weather, You May Have Your Head In The Clouds

consumer research

January 30, 2015

Today’s Householder Segments: Insights in Motion

consumer research

January 23, 2015

Economic Fuel: Cognizance In A Stronger Marketplace

digital marketing

January 16, 2015

CES Report: It’s All Connected

digital marketing

January 8, 2015

5 Must-Watch Marketing Trends For 2015

digital marketing

December 22, 2014

Sales Factory: Teaching A New Generation of Marketers

consumer research

December 4, 2014

The Indispensability of Customer Segmentation

branding

November 14, 2014

Lessons from Mentor Brands Success and Failures

retail sales

October 10, 2014

Smartphone Integration With Retail Amplifying Omni-Channel

digital marketing

September 25, 2014

Five Considerations Before Hiring an Agency

branding

September 15, 2014

Why Apple Is Really Giving Us U2's Album For Free

retail sales

September 12, 2014

CVS Tobacco Exit Marks Sea of Change for Its Retail Model

retail sales

August 29, 2014

Membership Club Shopping: Success in Bulk

consumer research

August 21, 2014

New Consumer Lens Opening Up Latent Demand for Home Center Purchases

consumer research

August 14, 2014

The Omnichannel Consumer: Today’s Asymmetrical Path-to-Purchase

retail sales

August 7, 2014

Unplanned Building Supply Purchases: Not Just About Convenience