What's happening:
Most consumers recognize that large tech companies play an increasingly significant role in politics, but opinions on it are divided. Some see tech companies as essential players in regulating online misinformation, while others worry about bias, corporate overreach, and a lack of accountability. The relationship between big tech and the government—especially under the Trump administration—has intensified these concerns, fueling debates about content moderation, political influence, and regulatory oversight.
What we found:
- 87% believe large tech companies have at least some degree of influence in politics.
- 65% have noticed an increase in their involvement with the government since the inauguration of President Trump, though how people feel towards this remains divided among party lines.
- The primary concerns surrounding the relationship of tech companies with the government are the risk of misinformation (31%,) data privacy (29%), and their involvement with policy-making and regulation (27%).
Why it matters:
As tech companies become more entangled in politics, consumer trust in digital platforms is increasingly shaped by perceptions of bias, misinformation, and data privacy. For brands and marketers, this means navigating an environment where audiences are more aware—and often skeptical—of the role technology plays in shaping public discourse. Consumers may be more critical of where and how they engage with brands. Companies should be mindful of the platforms they use, the narratives they align with, and how political perceptions of tech influence consumer sentiment. In an era of heightened digital scrutiny, brands that prioritize trust, clear messaging, and ethical data use can differentiate themselves and maintain strong customer relationships.
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