What's happening:
President Trump’s return to the White House has sparked a range of reactions, reflecting both strong support and continued division among Americans. While some respondents view his early policy moves favorably, others remain skeptical or dissatisfied with his direction. When evaluating his handling of key issues—such as the economy, immigration, and foreign policy—responses followed predictable partisan divides, with no single area reaching any general consensus.
What we found:
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General attitudes and sentiments regarding the direction of the country since Trump’s inauguration are predictably split along party lines, with 86% of Republicans feeling the country is better off than before vs. the 69% of Democrats who feel the country is worse off.
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Reactions to key policies, like immigration and the economy, follow the same pattern, —about 70% of Republicans approve of these actions, while about 70% of Democrats disapprove.
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Amid reports of shifting sentiment among Trump voters, our data finds that 8% would not vote for him again given the chance. While the majority of his base remains committed, even small shifts in support are notable in an already divided political landscape.
Why it matters:
Public opinion on Trump’s presidency remains deeply polarized, with reactions to his policies falling largely along party lines. While his supporters feel the country is on the right track, his opponents remain firmly opposed, reinforcing the entrenched nature of political divisions.
With this in mind, brands should recognize that consumer behavior, media habits, and brand perception continue to be shaped by political identity. For businesses, this means understanding that marketing messages, partnerships, and even corporate policies may be viewed through a political lens—whether intended or not.
As Trump’s presidency progresses, key policy shifts could influence consumer confidence, spending patterns, and audience engagement across different demographics. Brands that stay attuned to these shifts can better anticipate potential risks and opportunities in an increasingly polarized marketplace.
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