3rd annual list recognizes 241 private companies putting purpose ahead of profit.
Sales Factory has been named to the Inc. 2022 Best in Business list in the Marketing category. Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields and on society.
The Best in Business list, which can be found in the Winter issue of Inc. magazine (on newsstands December 13), recognizes the most dynamic companies of all sizes and industries that have had an outstanding influence on their communities, their industries, the environment, or society as a whole.
Scott Omelianuk, editor-in-chief of Inc., says, “Inc. magazine is dedicated to showcasing America’s most dynamic businesses and the great things they do. The Best in Business awards shine a light on those that have gone above and beyond their original mission to make a social, environmental, or economic impact, benefiting those around them.”
Knowing that the impact of COVID-19 would be far-reaching and significant, Sales Factory wanted to understand how it would influence consumer confidence and purchase decisions.
What started as a short-term research project at the onset of the pandemic has turned into 95 Home Retail Monitor reports to date, covering data from more than 100,000 respondents and 3,600 individual variables.
“The Home Retail Monitor has helped companies navigate consumer response to national elections, supply chain disruptions, the housing market, inflation, and the threat of a recession,” said Ged King, CEO of Sales Factory. “This past year has presented an endless set of challenges to consumers, and we responded by helping clients better understand and prepare for the impact of these events on their businesses.”
To positively impact the community, Sales Factory has held more than 20 CreateAthon events, which is a 24-hour event that provides nonprofit organizations with marketing help. Sales Factory has donated marketing services to more than 200 organizations that provide a broad scope of support for their communities, including organizations that help feed the hungry, provide educational assistance to school-aged children, offer resources for those with health-related issues such as diabetes or autism, and help children overcome the impact of poverty and violence.
“CreateAthon is the company’s opportunity to donate our time and talents to give back to those who give our communities so much, and it helps connect our team with vital community issues,” King added. “The company held its first marathon all-nighter event in 2002 because we were deeply moved by the tragedies that transpired on 9-11, and we strongly desired to get involved and be a force for good in our community. These organizations are on the front lines dealing with the issues that impact the quality of life of those in our communities, and we are proud to put aside our client work for a 24-hour period to help.”