Company

A different kind of agency built to help brands win.

We provide seamless, end-to-end strategy and activation that propels brand growth for products sold in retail and e-commerce.

By integrating diverse marketing disciplines—from agile market intelligence and compelling creative to robust digital execution and retail media optimization—we ensure speed, efficiency, and a unified vision from insight to sale.

Fastest Growing Agency in North Carolina

triad business journal fast 50 winners

Our story starts with retail…

In the mid-70’s, while working for Black+Decker Tools and speaking with consumers in their homes, George King discovered a need for a smaller, handheld vacuum cleaner. This led to the innovation of the Dustbuster® and rewrote the story of the Black+Decker brand.

The revelation allowed George to see a new way to overcome marketing challenges and grow a retail brand. By using qualitative research and insights-driven design, marketers could uncover solutions to the problems consumers face and grow brands beyond their potential.

In 1984, he brought this consumer-first approach to life by founding Sales Factory, an agency that combined research, strategy, and creativity to solve brands’ problems and anticipate future needs.

What Drives Us

At Sales Factory, we don’t follow the typical agency playbook. We roll up our sleeves, get close to the consumer, and stay laser-focused on what really moves the needle for your brand. Here’s what fuels our approach:

Data-Obsessed

We don’t make guesses — we make moves backed by insight. From boots-on-the-ground research to constant iteration, our strategies are rooted in real behavior and proven results.

Partnership

We’re more than just a vendor — we’re an embedded extension of your team. Alignment, transparency, and shared goals are how we get to real impact.

Results-Driven

No fluff. No filler. Every deliverable we create is built to perform. We measure success in growth, not likes — and we don’t stop until we get there.

We Only Win When You Win

Our Partner Pricing structure ties our compensation to your success. You tell us what you consider a win, and we design a bonus based on your goal. Then we reduce our upfront fee. If we reach your goal, we receive the bonus. If we don’t meet your goal, you only pay the reduced fee.

Our 4 Part Process

Our company has used the 4-Part Process to grow brands since the beginning. It’s part of our DNA and the single-most-important tool for how we’ll help you grow your brand. Let’s put it to work for you.

Meet the Leaders Who Keep Us Winning

Our leadership team brings together decades of experience in brand building, retail strategy, and consumer insight. They're not just executives — they're hands-on problem solvers, trusted advisors, and fierce advocates for our clients' success. This team sets the tone for a culture built on curiosity, transparency, and results.