Sales Factory created the Consumer Pulse to help brands better understand the various factors that impact how consumers learn about, shop for, and buy products and services for their homes.

We began tracking data related to consumer sentiment at the onset of the coronavirus pandemic in early 2020. Because the pandemic’s impact on society was far-reaching and significant, we wanted to see how it influenced consumer confidence and spending. This initial study quickly evolved into our ongoing publication of the Consumer Pulse.

Over time, the Consumer Pulse has expanded to examine various social issues and their impact on consumer behavior.

Every day, emerging news and events are affecting consumer attitudes and their potential spending habits, so make sure you are signed up for our ongoing reports.