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Resources for home improvement brands that win at retail.

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Consumer Pulse

What’s happening: People are rethinking how they search for information, blending trusted search engines with new AI tools and platforms...

Consumer Pulse

What’s Happening: Branded merchandise, or “swag”, has long been a staple of marketing, but its role today goes beyond being...

Consumer Pulse

What’s happening: The value of a college degree is no longer a given. While many still see higher education as...

Consumer Pulse

What’s happening: Today’s consumer is finding a balance between little, everyday luxuries and practical value. From casual dining to little...

Consumer Pulse

What’s happening: The beginning of September had consumers keeping an eye on interest rates and how shifts could affect their...

Consumer Pulse

What’s happening: Store brands have moved from a budget-friendly fallback to a mainstream choice for many consumers. With inflation and...