Eye Tracking

“I need to know what shoppers actually see. Not what they say they see.”

Self-reported data has a fundamental flaw. Ask shoppers what they noticed and they’ll tell you what they think you want to hear or what they remember, which isn’t the same thing as what actually happened. Purchase decisions are often made in seconds and driven by instinct. You can’t unpack that with a survey.

What they saw and what they actually saw are rarely the same thing.

Core Studies

Eye tracking can be deployed in real retail environments, mock store settings, or against creative assets depending on what you need to learn.
In-Store & Mock Environment Eye Tracking

In-Store & Mock Environment Eye Tracking

Participants wear unobtrusive eye-tracking equipment while completing natural shopping tasks in real or simulated retail environments. We capture exactly where attention goes, what gets ignored, and how visual engagement translates into product interaction and selection.
Creative Asset Eye Tracking

Creative Asset Eye Tracking

The same methodology is applied to ads, websites, and video. We measure what draws attention, what gets skipped, and how your visual hierarchy is actually being processed, so you can optimize before you spend.

Decisions This Program Enables

Walk away knowing exactly what your customers see and what you need to change.

  • Whether your packaging stands out on the shelf
  • What draws attention and what gets ignored
  • How your claim hierarchy lands in context
  • Where friction points exist in your merchandising
  • How current and proposed packaging compares in a real retail setting
Decisions This Program Enables

Tell Us What You're Working with and We'll Take it from There.

Let's Get to Work