Prime Day Is the New Midyear Holiday Readiness Test
For years, Prime Day was viewed as Amazon’s biggest promotional event of the summer. Today, it’s much more than that….
Ecommerce
Five Demand Signals We’re Watching Before Prime Day
Amazon Prime Day officially begins June 23. But some of the most valuable insights are already visible. Every year, brands…
Seamless Doesn’t Mean Sameness: Why Retailer-Specific PDP Content Wins at E-Commerce
For many brands, the goal of e-commerce execution is “seamlessness.” Consistent pricing. Consistent messaging. Consistent assets across retailers. But somewhere…
Amazon Haul Explained: An Opportunity for Consumer Brands
In November 2024, Amazon launched a new initiative that’s grabbing attention among savvy shoppers and cost-conscious consumers: Amazon Haul. Touted…
Amazon: What Does the Future Hold? Part 1
In episode 6 of our Retail Oriented podcast we explore the implications of the pandemic-induced e-commerce shift and its impact…