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Resources for home improvement brands that win at retail.

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89% of Consumers Are Treating Themselves and They’re Doing It on a Budget

Consumer Pulse

What’s happening: Today’s consumer is finding a balance between little, everyday luxuries and practical value. From casual dining to little...

74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way

Consumer Pulse

What’s happening: The beginning of September had consumers keeping an eye on interest rates and how shifts could affect their...

More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders

Consumer Pulse

What’s happening: Store brands have moved from a budget-friendly fallback to a mainstream choice for many consumers. With inflation and...

63% Believe in Pro-Grade. Here’s How to Make Sure Your Brand Proves It.

Consumer Pulse

What’s happening: “Pro-grade” has become a familiar label across categories, and for many consumers it still signals a meaningful step...

Consumers Aren’t Spending Less, They’re Spending Smarter

Consumer Pulse

What’s happening: Economic uncertainty has reshaped the way people spend, and the shifts are less about stopping purchases altogether than...

Why Americans Don’t Trust Economic Indicators — And Why Brands Should Pay Attention

Consumer Pulse

What’s happening: Even with inflation slowing and consumer confidence inching upward, Americans remain divided on how much those improvements reflect...

Resource Center

Resources for home improvement brands that win at retail.

LEARNING FORMAT:

TOPICS:

89% of Consumers Are Treating Themselves and They’re Doing It on a Budget

74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way

More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders

63% Believe in Pro-Grade. Here’s How to Make Sure Your Brand Proves It.

Consumers Aren’t Spending Less, They’re Spending Smarter

Why Americans Don’t Trust Economic Indicators — And Why Brands Should Pay Attention

Resource Center

Resources for home improvement brands that win at retail.

LEARNING FORMAT:

TOPICS:

89% of Consumers Are Treating Themselves and They’re Doing It on a Budget

74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way

More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders

63% Believe in Pro-Grade. Here’s How to Make Sure Your Brand Proves It.

Consumers Aren’t Spending Less, They’re Spending Smarter

Why Americans Don’t Trust Economic Indicators — And Why Brands Should Pay Attention

Resources for home improvement brands that win at retail.