Do I Really Need to Use My Retailer’s POS Analytics Tools?
If you’re preparing to move into big box, you may be surprised to find out that retailers have their own…
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How Do I Choose the Right Assortment for Retail?
Episode 1 of our Retail Oriented podcast dives into the importance of understanding how consumers are making their decisions, how…
Demographics vs. Behavioral Segmentation: Which Do I Need?
Consider this: You have two consumers. They are both married white men; 73 years of age. They are both English….
Market Sizing for Home Improvement Brands (What Your Retailer Wishes You Knew)
I spent nine years as the VP of Marketing for one of the largest home improvement retailers in North America….
How to do a Home Depot & Lowe’s Store Walk
Retail store walks are a critical part of any winning sales and marketing strategy. It’s up to brands to make…