A Marketer Looks at Forty
“The story of Sales Factory is really the story of my father.” The 40th anniversary of the Greensboro, NC marketing…
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Powering Optimization Through POS Data Analysis
In an ever-evolving retail landscape, success hinges on the ability to adapt quickly to optimize sales strategies for growth. At…
The Next Industrial Revolution
Retail Oriented: Episode 13 In a compelling new episode of our Retail Oriented podcast, we’re delighted to feature a conversation…
What Dating Apps Can Teach Us About Behavioral Segmentation
The big picture: Dating apps have revolutionized the way people meet, connect, and form relationships, leveraging sophisticated algorithms and behavioral…
What to Do When Your Merchant Has a Bad Quarter
Between the rising costs of raw materials, inflation, and lukewarm consumer sentiment, times are tough for retailers these days. Many…
A Robot Named This Episode
Retail Oriented Episode 11 Join Mike as he sits down with Sales Factory’s AI guy, Juan Hernandez, to dive deep…
Generation DIY
Have you heard that Millennial homeowners now outnumber Millennial renters? In episode 10 of our Retail Oriented podcast, join Mike…
The Science of Consumer Experience Part 2
This week, Mike picks up where he left off on his conversation with CEO of Startle, Adam Castleton. Catch the…
The Science of Consumer Experience Part 1
In part one of the latest episode of Retail Oriented, Mike goes international to chat with Adam Castleton, the CEO…
Know Your Retailer’s Brand
In episode 8 of Retail Oriented, Mike reunites with former Sales Factory colleague and current BBDO marketing strategist Varne’t Hoskins….