Exploring TikTok Alternatives: What’s Next and Implications for Businesses
In a rapidly evolving digital landscape, businesses are constantly seeking platforms to reach and engage audiences. TikTok, with its short-form,…
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Consumer Pulse | BlueSky and the Ever-Evolving Media Landscape: Why a New Generation is Choosing Values Over Virality | January 9, 2025
What’s happening: A noticeable shift has occurred in the digital world recently as many users explore alternatives to long-established social…
Consumer Pulse | Time for a Haul? Amazon’s Bold Move to Win Budget Shoppers | January 2, 2025
What’s happening: In November 2024, Amazon launched a new beta feature called “Haul,” targeting budget-conscious shoppers with ultra-affordable items, including…
2024 Retail Recap: Major Moves for Home Depot and Lowe’s
Big-box retailers like Home Depot and Lowe’s have been busy shaping the future of the home improvement market this year….
Powering Up Promotions Through Proactive Planning
Promotions are a powerful tool for suppliers looking to secure valuable retail space at Home Depot and Lowe’s—but only when…
How to Spot High-Quality Consumer Data That Drives Decisions
Data is everywhere—but not all of it is useful. The real power lies in consumer research that goes beyond the…
How Should My Company Use Social Media Influencers?
With 72% of Americans now on social media, there is no disputing that influencer marketing deserves consideration in your company’s…
Social Media Community Management: 8 Mistakes to Avoid
More than ever, your business’s social media presence and brand identity are one and the same. An overwhelming 80% of…
How to Apply AI to your Business
In an exciting new episode of our Retail Oriented podcast, we’re thrilled to bring you a discussion that dives deep…