Company returns to the name established by its founder

GREENSBORO, N.C., February 2, 2021 – In a return to the company’s roots, SFW, a retail-focused marketing company, announced today that it is changing its name to Sales Factory. The name change reflects the company’s brand promise of growing clients’ sales by building winning brands.

“The pandemic accelerated the pace of change at retail, including significantly altering the ways in which consumers learn about products, shop for them, and buy them,” said Ged King, CEO of Sales Factory. “The time is right to create the Sales Factory of the future and to put our retail expertise and data-driven, integrated approach to work for our clients. By returning to our roots, we can chart a new path forward for our clients and our firm.”

King’s father founded Sales Factory in 1984 with the vision of being a different kind of marketing company – one that would rewrite the old ad agency rules and find better ways to help brands win. The company has been known as SFW since 2014, when the company combined with Winston-Salem-based Woodbine.

King added, “Our mission is to help clients deliver consistent and effective in-store and online retail experiences through insights, innovation and activation. We help build winning brands by identifying and solving consumer problems – when we do this, our clients win and so do we.”

In addition to the name change, the company is unveiling a new logo that portrays the energy and passion of the company. The unique shape of the icon depicts how Sales Factory drills down to the core of client brands while also conveying an upward movement that represents growth. Sales Factory also launched a new website.


About Sales Factory:
Sales Factory is in the business of finding better ways to help brands win. Sales Factory connects research and customer insights with fresh and innovative brand strategies and tactics that break the boredom barrier to drive sales online and at retail. The company’s unique Partner Pricing compensation model is tied directly to client business performance, and clients include Channellock, Primo Water, GE, Fruit of the Loom and Johns Manville. The company employs 60 team members in Raleigh and Greensboro, N.C., and recently ranked #62 on the list of the top 100 fastest growing agencies in the world and has made the Inc. 5000 list six times.