The Growing Role of Private Branding in Home Improvement
Private branding in home improvement is evolving quickly. What was once viewed primarily as a lower-cost alternative is now becoming…
Branding
How Do You Create a Disruptive Brand? Know Your Brand Fingerprint.
What sets you apart from your competitors? That should be an easy answer. Hint: it’s not your unique product mix….
Paramount Launched a New CTV Retargeting Platform. Sales Factory Was First to Test It. Here’s What We Learned.
In media, advantage comes from being early, curious, and willing to test before best practices exist. That’s exactly where Sales…
True Blue®, Then and Now: How Listening to Pros Changed the Game
When I stepped in to lead Empire Level, the business had a solid legacy, but we needed a bold evolution….
Know Your Retailer’s Brand
In episode 8 of Retail Oriented, Mike reunites with former Sales Factory colleague and current BBDO marketing strategist Varne’t Hoskins….
Building Brand at Retail Part 1
Episode 4 of our Retail Oriented podcast dives into building your brand at retail. We have Phillip Oakley, VP of…