Paramount Launched a New CTV Retargeting Platform. Sales Factory Was First to Test It. Here’s What We Learned.
In media, advantage comes from being early, curious, and willing to test before best practices exist. That’s exactly where Sales…
Branding
True Blue®, Then and Now: How Listening to Pros Changed the Game
When I stepped in to lead Empire Level, the business had a solid legacy, but we needed a bold evolution….
Role of Private Branding in Home Improvement
Branding has always played a pivotal role in shaping consumer behavior, retailer marketing strategies and product trends—no matter the industry….
Know Your Retailer’s Brand
In episode 8 of Retail Oriented, Mike reunites with former Sales Factory colleague and current BBDO marketing strategist Varne’t Hoskins….
Building Brand at Retail Part 1
Episode 4 of our Retail Oriented podcast dives into building your brand at retail. We have Phillip Oakley, VP of…