Trust Still Leads: 60% Say Reliability Is the Top Driver of Brand Confidence
What’s happening: Consumer trust continues to play a central role in how people navigate choices, but this year’s data shows…
Consumer Research
Certifications Signal Trust: Over Half of Shoppers Notice Labels First
What’s happening: Shoppers are relying on product certifications as a shorthand for trust, especially in categories where safety, health, or…
Balancing Personalization and Privacy in the Age of AI
What’s happening: As AI tools become a more familiar part of everyday life, people are growing more aware of how…
Transparency Pays Off: Retailers Avoid the Trust Decline Hitting Other Sectors
What’s happening: Trust in major institutions continues to weaken. Confidence in government, traditional news, and social media companies is notably…
Two-Thirds Have Boycotted a Brand—Signaling a Shift Toward Value-Driven Shopping
What’s happening: Consumers are becoming more deliberate about who they support and why. Brand loyalty now comes with an expectation…
ProPulse Newsletter: How Pros Are Blending Tech, Trust, and Trade Confidence
Trades ProPulse™ is a turnkey insight and content activation platform that combines real-world research with authentic, pro-generated content. Each month, we…
Cooler Temps, Hotter Plans: 53% Are Heating Up Backyard Projects as Cold Weather Hits
What’s happening: As the weather cools, people are reshaping how they spend time at home. Many are looking for ways…
Too Many Subscriptions? 1 in 2 Feel Overwhelmed by Streaming Choices
What’s happening: When streaming entered the entertainment landscape in the late 2000s, it promised a simpler, more affordable alternative to…
From Likes to Buys: 43% Have Made Multiple Purchases From Social Content
What’s happening: It can be easy to question whether your social media efforts are really paying off, since the return…
Layered Search Is Here: From Google to AI to TikTok, the Brand Journey Is Everywhere
What’s happening: People are rethinking how they search for information, blending trusted search engines with new AI tools and platforms…