What the Big Beautiful Bill Means for Consumer Sentiment
What’s happening: The newly signed “One Big Beautiful Bill Act,” passed on July 4, 2025, introduces a sweeping set of…
Consumer Research
Why Homeowners Are Trading Travel for Home Upgrades This Summer
What’s happening: Whether it’s fresh paint or a full renovation, homeowners are turning their attention to their living spaces this…
Beyond the Cart: How Shoppers Showed Up for Prime Day
What’s happening: Amazon Prime Day wrapped up late last week, marking the first time the sales event lasted four days…
Beyond the Label: How Consumer Perceptions of American-Made Products are Changing
What’s happening: Americans still care about buying “Made in the USA” products, but what that actually means to them is…
Subscription Burnout: Why Value & Flexibility Rule
What’s happening: From streaming platforms to meal kits to software, subscriptions have become a part of the everyday lives of…
Value Reimagined: How Resale is Reshaping Retail
What’s happening: Resale and secondhand shopping continues to gain ground, with more consumers turning to thrift stores, online marketplaces, and…
Corporate Monopolies/Antitrust Lawsuits
What’s happening: Recent antitrust trials involving companies like Google and Meta have been making headlines and prompting more consumers to…
Beyond the Buzz: How Crypto’s Reputation Shapes Economic Sentiment
What’s happening: Cryptocurrency remains a polarizing topic, with some seeing it as the future of finance and others still struggling…
Flex Appeal: Why Empathy-Led Messaging Wins in the RTO Era
What’s happening: The return-to-office (RTO) debate continues to evolve as companies navigate the balance between in-person collaboration and employee flexibility….
Consumer Perception Lingers—Even as Tariffs Fade
What We Heard Then: On May 12, the White House announced that China would remove retaliatory tariffs imposed since April…