The Future Is Flexible: 86% of Respondents Say AI Will Reshape Careers
What’s happening: The value of a college degree is no longer a given. While many still see higher education as…
Consumer Research
89% of Consumers Are Treating Themselves and They’re Doing It on a Budget
What’s happening: Today’s consumer is finding a balance between little, everyday luxuries and practical value. From casual dining to little…
74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way
What’s happening: The beginning of September had consumers keeping an eye on interest rates and how shifts could affect their…
More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders
What’s happening: Store brands have moved from a budget-friendly fallback to a mainstream choice for many consumers. With inflation and…
63% Believe in Pro-Grade. Here’s How to Make Sure Your Brand Proves It.
What’s happening: “Pro-grade” has become a familiar label across categories, and for many consumers it still signals a meaningful step…
Consumers Aren’t Spending Less, They’re Spending Smarter
What’s happening: Economic uncertainty has reshaped the way people spend, and the shifts are less about stopping purchases altogether than…
Why Americans Don’t Trust Economic Indicators — And Why Brands Should Pay Attention
What’s happening: Even with inflation slowing and consumer confidence inching upward, Americans remain divided on how much those improvements reflect…
DIY on the Rise: More Homeowners Rolling Up Their Sleeves to Save
What’s happening: DIY projects are becoming more than just a weekend pastime. People are stepping up and taking on more…
What Brands Need to Know About AI and Shopper Trust
What’s happening: AI is becoming a regular part of the online shopping experience, with tools quietly integrating into how people…
What the Big Beautiful Bill Means for Consumer Sentiment
What’s happening: The newly signed “One Big Beautiful Bill Act,” passed on July 4, 2025, introduces a sweeping set of…