Americans Weigh In on Trump’s First Month in Office
What’s happening: President Trump’s return to the White House has sparked a range of reactions, reflecting both strong support and…
Consumer Research
Trust, Truth, and Tech: The Impact of Meta Ending Fact-Checking
What’s happening: Meta recently announced its decision to discontinue fact-checking on its platforms, a move that has sparked widespread conversation…
Tax Refunds & Holiday Debt: How Consumers Are Planning
What’s happening: As consumers reflect on their holiday season, many are taking stock of their spending and its impact on…
Tax Refunds & Holiday Debt: How Consumers Are Planning
What’s happening: As consumers reflect on their holiday season, many are taking stock of their spending and its impact on…
TikTok Ban Threats: What It Means for Brands & E-Commerce
What’s happening: TikTok Shop, the platform’s e-commerce feature, has seen rapid growth, merging social media engagement with a seamless shopping…
TikTok Ban Threats: What It Means for Brands & E-Commerce
What’s happening: TikTok Shop, the platform’s e-commerce feature, has seen rapid growth, merging social media engagement with a seamless shopping…
What Consumers Think About Corporate Donations to Campaigns
What’s happening: In the weeks leading up to Trump’s inauguration, political donations made by technology company leaders drew public attention….
Consumer Pulse | BlueSky and the Ever-Evolving Media Landscape: Why a New Generation is Choosing Values Over Virality | January 9, 2025
What’s happening: A noticeable shift has occurred in the digital world recently as many users explore alternatives to long-established social…
Consumer Pulse | Time for a Haul? Amazon’s Bold Move to Win Budget Shoppers | January 2, 2025
What’s happening: In November 2024, Amazon launched a new beta feature called “Haul,” targeting budget-conscious shoppers with ultra-affordable items, including…
How to Spot High-Quality Consumer Data That Drives Decisions
Data is everywhere—but not all of it is useful. The real power lies in consumer research that goes beyond the…