What to Do When Your Merchant Has a Bad Quarter
Between the rising costs of raw materials, inflation, and lukewarm consumer sentiment, times are tough for retailers these days. Many…
Retail
How to Do a Store Walk at Menards
We’ve talked about walking your retailer’s aisles with your merchant. We’ve even discussed strategies for conducting effective store walks at…
The Science of Consumer Experience Part 2
This week, Mike picks up where he left off on his conversation with CEO of Startle, Adam Castleton. Catch the…
The Science of Consumer Experience Part 1
In part one of the latest episode of Retail Oriented, Mike goes international to chat with Adam Castleton, the CEO…
Know Your Retailer’s Brand
In episode 8 of Retail Oriented, Mike reunites with former Sales Factory colleague and current BBDO marketing strategist Varne’t Hoskins….
DIYer Education at Retail
In episode 7 of Retail Oriented, Mike sits down with Home Improvement Evangelist extraordinaire Tom Kraeutler of The Money Pit…
Red Flags in Your POS Data
Your point of sale (POS) data is one of the earliest and best indicators of how your program is performing…
Building Brand at Retail Part 2
In this episode of our Retail Oriented podcast, we have part 2 of our Building Brand at Retail series. We’re…
How to Do a Store Walk with Your Merchant
You’re probably already aware that store walks are a crucial tool for identifying opportunities and understanding how your retail strategies…
Building Brand at Retail Part 1
Episode 4 of our Retail Oriented podcast dives into building your brand at retail. We have Phillip Oakley, VP of…