A Checklist For Winning the Product Line Review
A product line review (or PLR) is like a final exam, job interview, public speaking engagement, and career-making or breaking…
Retail
The Farm Store Is Becoming a Project Store: What Tool Brands Are Missing
For years, many tool and home improvement brands have viewed retailers like Tractor Supply, Fleet Farm, and Blain’s Farm &…
The Growing Role of Private Branding in Home Improvement
Private branding in home improvement is evolving quickly. What was once viewed primarily as a lower-cost alternative is now becoming…
HomeCare+ by Lowe’s: A Smart Bet on Relationship Retail
Lowe’s HomeCare+ launch is a really interesting move. On the surface, it’s a home maintenance subscription. In reality, it’s a…
10 Things You Should Know About Selling Menards
Midwesterners know: Menards is distinctive. Its massive stores are a supply hub for home improvement professionals and DIYers alike, but…
How to Do a Store Walk at Menards
We’ve talked about walking your retailer’s aisles with your merchant. We’ve even discussed strategies for conducting effective store walks at…
Alignment Failure: The Internal Breakdown That Costs You at the Line Review
Revenue is up. The promotions are landing. Velocity looks strong on paper. So why does the next line review feel…
Retail Alert: Target Becomes First Major Retailer to Launch a Shopping Experience Inside ChatGPT
November 2025 • Sales Factory Retail Intelligence Target is making a decisive move into the next era of digital commerce….
True Blue®, Then and Now: How Listening to Pros Changed the Game
When I stepped in to lead Empire Level, the business had a solid legacy, but we needed a bold evolution….
RETAIL ALERT | Home Depot vs. Lowe’s: Q2 Earnings Show Diverging Paths
Home Depot and Lowe’s both delivered stronger results in Q2 2025, marking a return to positive comparable sales growth. Each…