ProPulse September Newsletter
Trades ProPulse™ is a turnkey insight and content activation platform that combines real-world research with authentic, pro-generated content. Each month, we share exclusive insights straight from trades professionals to help you better understand how they view products, brands, and value. This edition highlights how store brands are winning ground with pros, especially in tools and home improvement.
The September Rundown.
This month, we surveyed 316 trades pros to gather insights from them about:
- If and how they use AI on the job
- How social media influences their purchasing decisions
- Their sentiment towards the future of skilled trades
- For example, we found that nearly 8 in 10 (78%) of pros believe more people will enter the trades in the next 10 to 15 years, while only half expect the same for college programs.
These findings are just the start. Every brand faces unique challenges, and we can tailor these insights into custom marketing recommendations that fit business goals. From refining pro-grade messaging to designing swag strategies or positioning against private labels, our team can help turn these learnings into action.
Sign up here to get the full ProPulse September insights.
If you want to get the full picture between trades pros and general US consumers, subscribe to our Consumer Pulse as well.
