63% Believe in Pro-Grade. Here’s How to Make Sure Your Brand Proves It.
What’s happening: “Pro-grade” has become a familiar label across categories, and for many consumers it still signals a meaningful step…
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Consumers Aren’t Spending Less, They’re Spending Smarter
What’s happening: Economic uncertainty has reshaped the way people spend, and the shifts are less about stopping purchases altogether than…
Why Americans Don’t Trust Economic Indicators — And Why Brands Should Pay Attention
What’s happening: Even with inflation slowing and consumer confidence inching upward, Americans remain divided on how much those improvements reflect…
RETAIL ALERT | Home Depot vs. Lowe’s: Q2 Earnings Show Diverging Paths
Home Depot and Lowe’s both delivered stronger results in Q2 2025, marking a return to positive comparable sales growth. Each…
DIY on the Rise: More Homeowners Rolling Up Their Sleeves to Save
What’s happening: DIY projects are becoming more than just a weekend pastime. People are stepping up and taking on more…
Why You Need a Market Sizing Analysis to Sell at Retail
When you’re launching or growing a product at retail, assumptions are dangerous. Gut instinct might help you take the first…
What Brands Need to Know About AI and Shopper Trust
What’s happening: AI is becoming a regular part of the online shopping experience, with tools quietly integrating into how people…
What is behavioral segmentation and how can brands profit from it?
Way back in the ’90s, demography was the most common way to define a target audience. We knew the age…
What the Big Beautiful Bill Means for Consumer Sentiment
What’s happening: The newly signed “One Big Beautiful Bill Act,” passed on July 4, 2025, introduces a sweeping set of…
Why Homeowners Are Trading Travel for Home Upgrades This Summer
What’s happening: Whether it’s fresh paint or a full renovation, homeowners are turning their attention to their living spaces this…