AI Search and Agent Commerce: Why Good Marketing Still Matters
AI is changing how people shop, but not why they shop. As AI assistants and search tools become more common,…
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Too Many Subscriptions? 1 in 2 Feel Overwhelmed by Streaming Choices
What’s happening: When streaming entered the entertainment landscape in the late 2000s, it promised a simpler, more affordable alternative to…
From Likes to Buys: 43% Have Made Multiple Purchases From Social Content
What’s happening: It can be easy to question whether your social media efforts are really paying off, since the return…
Sales Factory’s 24th CreateAthon Empowers 26 Nonprofits with AI-Driven Marketing Solutions
GREENSBORO, N.C., Oct. 23, 2025 —Sales Factory is launching its 24th annual CreateAthon, a 24-hour creative marathon that brings together…
Layered Search Is Here: From Google to AI to TikTok, the Brand Journey Is Everywhere
What’s happening: People are rethinking how they search for information, blending trusted search engines with new AI tools and platforms…
Why 62% of Consumers Still Love Branded Swag—and 47% Will Pay for It
What’s Happening: Branded merchandise, or “swag”, has long been a staple of marketing, but its role today goes beyond being…
The Future Is Flexible: 86% of Respondents Say AI Will Reshape Careers
What’s happening: The value of a college degree is no longer a given. While many still see higher education as…
89% of Consumers Are Treating Themselves and They’re Doing It on a Budget
What’s happening: Today’s consumer is finding a balance between little, everyday luxuries and practical value. From casual dining to little…
74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way
What’s happening: The beginning of September had consumers keeping an eye on interest rates and how shifts could affect their…
More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders
What’s happening: Store brands have moved from a budget-friendly fallback to a mainstream choice for many consumers. With inflation and…