Trust Still Leads: 60% Say Reliability Is the Top Driver of Brand Confidence
What’s happening: Consumer trust continues to play a central role in how people navigate choices, but this year’s data shows…
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Certifications Signal Trust: Over Half of Shoppers Notice Labels First
What’s happening: Shoppers are relying on product certifications as a shorthand for trust, especially in categories where safety, health, or…
What You Buy Is Who You Are: 53% Choose Products Based on Who They Want to Be
What’s happening: Shoppers are blending practicality with personal expression, not choosing between them. The data from the most recent Consumer…
Balancing Personalization and Privacy in the Age of AI
What’s happening: As AI tools become a more familiar part of everyday life, people are growing more aware of how…
Transparency Pays Off: Retailers Avoid the Trust Decline Hitting Other Sectors
What’s happening: Trust in major institutions continues to weaken. Confidence in government, traditional news, and social media companies is notably…
Two-Thirds Have Boycotted a Brand—Signaling a Shift Toward Value-Driven Shopping
What’s happening: Consumers are becoming more deliberate about who they support and why. Brand loyalty now comes with an expectation…
ProPulse Newsletter: How Pros Are Blending Tech, Trust, and Trade Confidence
Trades ProPulse™ is a turnkey insight and content activation platform that combines real-world research with authentic, pro-generated content. Each month, we…
Retail Alert: Target Becomes First Major Retailer to Launch a Shopping Experience Inside ChatGPT
November 2025 • Sales Factory Retail Intelligence Target is making a decisive move into the next era of digital commerce….
Cooler Temps, Hotter Plans: 53% Are Heating Up Backyard Projects as Cold Weather Hits
What’s happening: As the weather cools, people are reshaping how they spend time at home. Many are looking for ways…
True Blue®, Then and Now: How Listening to Pros Changed the Game
When I stepped in to lead Empire Level, the business had a solid legacy, but we needed a bold evolution….