10 Things You Should Know About Selling Menards
Midwesterners know: Menards is distinctive. Its massive stores are a supply hub for home improvement professionals and DIYers alike, but…
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How to Do a Store Walk at Menards
We’ve talked about walking your retailer’s aisles with your merchant. We’ve even discussed strategies for conducting effective store walks at…
Alignment Failure: The Internal Breakdown That Costs You at the Line Review
Revenue is up. The promotions are landing. Velocity looks strong on paper. So why does the next line review feel…
How Marketing Selectivity Can Win the Pro
We’ve all heard the phrase “less is more.” Yet in today’s marketing landscape, where audiences are flooded with targeted ads,…
Retail Alert: Home Depot vs. Lowe’s Q4 Fiscal 2025
Same Macro. Different Posture. One Clear Battleground: The Digital Shelf. This is a reflection of The Home Depot and Lowe’s…
What the 2026 Super Bowl Ads Reveal About Real Brand Impact
Beyond the Headlines: National metrics tell one story. But how did skilled trades professionals respond? We’ve included exclusive Trades ProPulse…
How Do You Create a Disruptive Brand? Know Your Brand Fingerprint.
What sets you apart from your competitors? That should be an easy answer. Hint: it’s not your unique product mix….
Belk Acquires Sales Factory, Signaling Growth & Long-Term Commitment to NC | Ged King remains as a partner, focusing on business development
GREENSBORO, N.C. (Feb. 10, 2026) — Sales Factory, a leading marketing and insights agency headquartered in Greensboro, announces a change…
PRO SIGNALS: What We’ve Learned This Quarter from Trades ProPulse
At Sales Factory, we believe real insight starts where the work happens. Through our skilled trades community, Trades ProPulse, we…
Paramount Launched a New CTV Retargeting Platform. Sales Factory Was First to Test It. Here’s What We Learned.
In media, advantage comes from being early, curious, and willing to test before best practices exist. That’s exactly where Sales…