Why Shoppers Expect Grocery Costs to Keep Rising — and How They’re Responding
What’s happening: Shoppers aren’t seeing much relief at the grocery store, with many feeling like prices are still on the…
Consumer Research
How Tariffs and Market Volatility are Changing Consumer Spending Habits
What’s happening: The stock market continues to serve as a symbolic pulse check on the economy, but its recent volatility…
Quality > Quantity: How Spring Break Plans Are Evolving
What’s happening: Spring break is on the horizon, but not everyone is packing their bags this year. While some travelers…
Consumers Are Reconsidering Plastic—Here’s the Proof
What’s happening: From viral headlines about microplastics in food and water to growing bans on single-use plastics, consumer awareness of…
Why More Viewers Are Wagering During March Madness
What’s happening: March Madness is a high-stakes moment—not just for teams on the court, but for the growing number of…
U.S. Policy and Uncertainty
What’s happening: While some people in the U.S. have already faced financial implications from policy changes, many other remain more…
Short-Form Shift: How Users Reacted to the TikTok Outage
What’s happening: After months of government scrutiny, TikTok temporarily went dark in the U.S. in January due to national security…
Tech & Government: Consumer Trust Is on the Line
What’s happening: Most consumers recognize that large tech companies play an increasingly significant role in politics, but opinions on it…
Tech & Government: Consumer Trust Is on the Line
What’s happening: Most consumers recognize that large tech companies play an increasingly significant role in politics, but opinions on it…
Corporate DEI Cuts: How Consumers & Employees Are Reacting
What’s happening: Amid shifting corporate priorities and political pressures, some companies are scaling back or eliminating their Diversity, Equity, and…