Retail Alert: Home Depot vs. Lowe’s Q4 Fiscal 2025
Same Macro. Different Posture. One Clear Battleground: The Digital Shelf. This is a reflection of The Home Depot and Lowe’s…
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What the 2026 Super Bowl Ads Reveal About Real Brand Impact
Beyond the Headlines: National metrics tell one story. But how did skilled trades professionals respond? We’ve included exclusive Trades ProPulse…
Belk Acquires Sales Factory, Signaling Growth & Long-Term Commitment to NC | Ged King remains as a partner, focusing on business development
GREENSBORO, N.C. (Feb. 10, 2026) — Sales Factory, a leading marketing and insights agency headquartered in Greensboro, announces a change…
PRO SIGNALS: What We’ve Learned This Quarter from Trades ProPulse
At Sales Factory, we believe real insight starts where the work happens. Through our skilled trades community, Trades ProPulse, we…
Paramount Launched a New CTV Retargeting Platform. Sales Factory Was First to Test It. Here’s What We Learned.
In media, advantage comes from being early, curious, and willing to test before best practices exist. That’s exactly where Sales…
Trust Still Leads: 60% Say Reliability Is the Top Driver of Brand Confidence
What’s happening: Consumer trust continues to play a central role in how people navigate choices, but this year’s data shows…
Certifications Signal Trust: Over Half of Shoppers Notice Labels First
What’s happening: Shoppers are relying on product certifications as a shorthand for trust, especially in categories where safety, health, or…
What You Buy Is Who You Are: 53% Choose Products Based on Who They Want to Be
What’s happening: Shoppers are blending practicality with personal expression, not choosing between them. The data from the most recent Consumer…
Balancing Personalization and Privacy in the Age of AI
What’s happening: As AI tools become a more familiar part of everyday life, people are growing more aware of how…
Transparency Pays Off: Retailers Avoid the Trust Decline Hitting Other Sectors
What’s happening: Trust in major institutions continues to weaken. Confidence in government, traditional news, and social media companies is notably…