Amazon Haul Explained: An Opportunity for Consumer Brands
In November 2024, Amazon launched a new initiative that’s grabbing attention among savvy shoppers and cost-conscious consumers: Amazon Haul. Touted…
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Flex Appeal: Why Empathy-Led Messaging Wins in the RTO Era
What’s happening: The return-to-office (RTO) debate continues to evolve as companies navigate the balance between in-person collaboration and employee flexibility….
Consumer Perception Lingers—Even as Tariffs Fade
What We Heard Then: On May 12, the White House announced that China would remove retaliatory tariffs imposed since April…
Tariff Timeout: A Strategic Window for Retailers
Tariffs Are Paused—But the Clock Is Ticking After a period of relative calm on the trade front, tariffs are again…
Why Shoppers Expect Grocery Costs to Keep Rising — and How They’re Responding
What’s happening: Shoppers aren’t seeing much relief at the grocery store, with many feeling like prices are still on the…
How Tariffs and Market Volatility are Changing Consumer Spending Habits
What’s happening: The stock market continues to serve as a symbolic pulse check on the economy, but its recent volatility…
Quality > Quantity: How Spring Break Plans Are Evolving
What’s happening: Spring break is on the horizon, but not everyone is packing their bags this year. While some travelers…
Quality > Quantity: How Spring Break Plans Are Evolving
What’s happening: Spring break is on the horizon, but not everyone is packing their bags this year. While some travelers…
A Workplace That Works for Families—Sales Factory Achieves Family Forward Recognition
Greensboro, NC – April 24, 2025 – Sales Factory has been named a Family Forward NC® Certified Employer by the North…
Consumers Are Reconsidering Plastic—Here’s the Proof
What’s happening: From viral headlines about microplastics in food and water to growing bans on single-use plastics, consumer awareness of…