TikTok Ban Threats: What It Means for Brands & E-Commerce
What’s happening: TikTok Shop, the platform’s e-commerce feature, has seen rapid growth, merging social media engagement with a seamless shopping…
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TikTok Ban Threats: What It Means for Brands & E-Commerce
What’s happening: TikTok Shop, the platform’s e-commerce feature, has seen rapid growth, merging social media engagement with a seamless shopping…
What Consumers Think About Corporate Donations to Campaigns
What’s happening: In the weeks leading up to Trump’s inauguration, political donations made by technology company leaders drew public attention….
Exploring TikTok Alternatives: What’s Next and Implications for Businesses
In a rapidly evolving digital landscape, businesses are constantly seeking platforms to reach and engage audiences. TikTok, with its short-form,…
Consumer Pulse | BlueSky and the Ever-Evolving Media Landscape: Why a New Generation is Choosing Values Over Virality | January 9, 2025
What’s happening: A noticeable shift has occurred in the digital world recently as many users explore alternatives to long-established social…
Consumer Pulse | Time for a Haul? Amazon’s Bold Move to Win Budget Shoppers | January 2, 2025
What’s happening: In November 2024, Amazon launched a new beta feature called “Haul,” targeting budget-conscious shoppers with ultra-affordable items, including…
2024 Retail Recap: Major Moves for Home Depot and Lowe’s
Big-box retailers like Home Depot and Lowe’s have been busy shaping the future of the home improvement market this year….
Powering Up Promotions Through Proactive Planning
Promotions are a powerful tool for suppliers looking to secure valuable retail space at Home Depot and Lowe’s—but only when…
How to Spot High-Quality Consumer Data That Drives Decisions
Data is everywhere—but not all of it is useful. The real power lies in consumer research that goes beyond the…