Two-Thirds Have Boycotted a Brand—Signaling a Shift Toward Value-Driven Shopping
What’s happening: Consumers are becoming more deliberate about who they support and why. Brand loyalty now comes with an expectation…
salesfactadmin
ProPulse Newsletter: How Pros Are Blending Tech, Trust, and Trade Confidence
Trades ProPulse™ is a turnkey insight and content activation platform that combines real-world research with authentic, pro-generated content. Each month, we…
Retail Alert: Target Becomes First Major Retailer to Launch a Shopping Experience Inside ChatGPT
November 2025 • Sales Factory Retail Intelligence Target is making a decisive move into the next era of digital commerce….
Cooler Temps, Hotter Plans: 53% Are Heating Up Backyard Projects as Cold Weather Hits
What’s happening: As the weather cools, people are reshaping how they spend time at home. Many are looking for ways…
True Blue®, Then and Now: How Listening to Pros Changed the Game
When I stepped in to lead Empire Level, the business had a solid legacy, but we needed a bold evolution….
AI Search and Agent Commerce: Why Good Marketing Still Matters
AI is changing how people shop, but not why they shop. As AI assistants and search tools become more common,…
Too Many Subscriptions? 1 in 2 Feel Overwhelmed by Streaming Choices
What’s happening: When streaming entered the entertainment landscape in the late 2000s, it promised a simpler, more affordable alternative to…
From Likes to Buys: 43% Have Made Multiple Purchases From Social Content
What’s happening: It can be easy to question whether your social media efforts are really paying off, since the return…
Sales Factory’s 24th CreateAthon Empowers 26 Nonprofits with AI-Driven Marketing Solutions
GREENSBORO, N.C., Oct. 23, 2025 —Sales Factory is launching its 24th annual CreateAthon, a 24-hour creative marathon that brings together…
Layered Search Is Here: From Google to AI to TikTok, the Brand Journey Is Everywhere
What’s happening: People are rethinking how they search for information, blending trusted search engines with new AI tools and platforms…